Guru Fusion Cool Bag Established in 2009, Guru works with some of the best pro-anglers in order to create a comprehensive tackle range. It aims to produce gear that is not only innovative but also efficient and provides excellent value for money. As a brand that works with the best, it is determined to produce the best and it simply couldn't convince pro-anglers, the likes of Steve Ringers, Andy Pell and Dean Macey, to work with it if they weren't delivering on that goal.Keeping your bait at the perfect temperature makes all the difference when you got to bait up a rig and its presentation once it meets the water. The bait that gets too warm will not be particularly alluring to fish and is likely to crumble away much quicker.Ensuring your bait can stay chilled is a challenge but with the Guru Fusion Cool Bag it is certainly made much easier! Perfect for storing your bait in the warmer months at the bankside, this Guru cool bag keeps your bait in top condition.The cool bag is manufactured from a stiff wipe clean material that holds its shape when empty, or partially full. This rigid and strong material means that no matter the contents space, your bait will not get squashed amongst offer luggage and gear when in transit in the car or on the barrow.The Guru Fusion also features a fully lined insulated metallic inner with a handy clear zipped plastic pocket on the underside of the lid. The lining helps keep bait cool where the plastic pocket is great for keeping your baiting tools or smaller bait bags.Easy to use, the Guru cool bag sports oversized zips running around the top so access is made easy and there's no struggling with small fiddly zips when your hands are covering in bait juice or fish slime.For easy commuting, the bag also boasts a shoulder strap and carry handles.